In a landmark development for outdoor enthusiasts, Dometic has opened its inaugural and largest shop-in-shop within the newly expanded Go Outdoors store in York. This collaboration not only showcases Dometic’s premium range of outdoor products but also enhances the shopping experience at Europe’s largest outdoor retail destination.

Launching the new global concept for Dometic in store displays, Go Outdoors York is the first store to use the new look and feel of Dometic across Mobile Cooling, Camping and Cadac sections of the business.

The introduction of Dometic’s shop-in-shop within Go Outdoors York marks a significant milestone in outdoor retail. Spanning an impressive 4,000 sq ft, this dedicated space offers customers an immersive experience into Dometic’s innovative range of outdoor products, including portable refrigerators, cooking solutions, tents and awnings. The shop-in-shop is designed to provide hands-on demonstrations, allowing customers to interact with products in a real-life setting, thereby enhancing their understanding and appreciation of Dometic’s commitment to quality and functionality.

This partnership between Dometic and Go Outdoors exemplifies a strategic approach to meeting the evolving needs of outdoor enthusiasts. By integrating Dometic’s high-quality products into a prominent retail space, customers have convenient access to top-tier outdoor solutions under one roof. The shop-in-shop concept not only elevates the product offering but also enriches the overall shopping experience, making it a destination for both seasoned adventurers and casual explorers.